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That particular, short paragraph was just meant to illustrate there are pieces the novice collector finds attractive that the experienced collector likely finds passé or not even collectibles. Although pretty much all Griswolds made in Erie, PA are considered collectible, the small logos are less coveted, and #3 skillets in general are considered, along with #8s, to be among the most common of sizes.
I found a small logo Gris for $4, so I got it. Hangs on the wall with all the other #3's. Between the Large Block and an Iron Mountain.
If you don't know what you want to collect for users, buying 3s and getting a feel for them works good without a lot of cost.